Notes on GEO
Plain answers to what practice owners keep asking.
No theory and no jargon. What changes when patients start asking AI engines who to see, and what a cosmetic or specialty practice can actually do about it.
Diagnosis
Why doesn't ChatGPT recommend my dental practice?
Six concrete reasons an AI engine names a competitor instead of you, and what each one looks like on your site.
Patient behaviour
How patients actually use AI to choose a cosmetic dentist
Patients ask AI to shortlist, not to book. That single distinction changes what your website has to win.
How to
How to check whether AI engines are recommending your competitors
A twenty-minute self-audit you can run today, with no tools — and how to read what it tells you.